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Cottagecore: The Romantic Rural Lifestyle that Charms Gen Z

Updated: Oct 17, 2023

At a time of rapid technological and social change, many young people turn to an idealized vision of the past for inspiration and solace. Cottagecore, a cultural trend that celebrates the simple and quaint aesthetics of rural life, has gained a growing following among Gen Z, who use social media platforms like TikTok and Instagram to share images and videos of cozy cottages, vintage dresses, wildflowers, and homemade crafts. In this article, we delve deeper into the allure of Cottagecore, examining its historical roots, its modern manifestations, and its cultural significance. We also offer practical tips on how to embrace Cottagecore in your own life, whether you live in a city, a suburb, or the countryside.

Origins of Cottagecore: From Pastoral Poetry to Arts and Crafts

The romanticization of rural life is not a new phenomenon. Throughout history, artists, writers, and thinkers have been fascinated by the beauty and simplicity of the countryside, contrasting it with the hustle and bustle of the city. The pastoral tradition in literature, for example, idealized shepherds, farmers, and other rural figures as embodiments of innocence, purity, and natural harmony. The Arts and Crafts movement of the late 19th and early 20th century, on the other hand, aimed to revive traditional craftsmanship and design, often drawing inspiration from vernacular architecture and folk art.

Cottagecore can be seen as a contemporary iteration of these earlier cultural movements, combining nostalgia for the past with a DIY ethos and an appreciation of the natural world. The aesthetic of Cottagecore typically involves elements such as:

  • Rustic cottages or cabins, often decorated with floral patterns, vintage furniture, and handmade objects

  • Natural landscapes, such as meadows, forests, and gardens, with an emphasis on organic gardening, foraging, and preserving

  • Antique or vintage clothing, such as prairie dresses, pinafores, bonnets, and boots, often accessorized with floral wreaths, baskets, and lace

  • Domestic activities, such as baking, knitting, sewing, and candle-making, often using traditional methods and ingredients

Cottagecore on Social Media: A Platform for Self-Expression and Community Building

While Cottagecore has its roots in history and art, it has also flourished in the digital age, thanks to the power of social media. Gen Z, who grew up with smartphones and social networks, have embraced Cottagecore as a way to express their creativity, individuality, and values. By sharing photos, videos, and stories of their Cottagecore-inspired lives, they connect with like-minded people from around the world, creating a sense of belonging and identity.

On TikTok, for example, the hashtag #cottagecore has over 6.5 billion views, with users showcasing their DIY projects, gardening tips, cooking skills, and fashion choices. On Instagram, the hashtag #cottagecore has over 11 million posts, with users curating their feeds with soft pastel colors, whimsical illustrations, and vintage filters. On Pinterest, the search term "Cottagecore aesthetic" has grown by over 5,000% since 2019, with users saving images of cozy interiors, floral arrangements, and pastoral scenes.

Cottagecore and the Meaning of Home: Finding Comfort and Resilience in Uncertain Times

Beyond its aesthetic appeal and social media presence, Cottagecore can also be seen as a response to the challenges and anxieties of contemporary life. In a world that is increasingly urbanized, globalized, and digitized, Cottagecore offers a vision of simplicity, authenticity, and community that many people crave. In a world that is also facing ecological crises, social inequalities, and political uncertainties, Cottagecore provides a sense of stability, continuity, and resilience that many people seek.

By creating a personal sanctuary that reflects their values and aspirations, Cottagecore enthusiasts can cultivate a sense of purpose, belonging, and hope that transcends the turmoil of the outside world. By engaging in activities that involve creativity, skill, and care, they can also develop a sense of mastery, accomplishment, and fulfillment that boosts their self-esteem and confidence.

Moreover, by connecting with others who share their passion for Cottagecore, they can build supportive and meaningful relationships that foster empathy, trust, and understanding. Whether online or offline, Cottagecore communities offer a space for people to express themselves freely, learn from each other, and celebrate their diversity.

Embracing Cottagecore: Tips for Creating Your Own Cozy and Romantic Retreat

If you are intrigued by the Cottagecore trend and want to incorporate it into your own life, here are some practical suggestions:

1. Start with your surroundings.

Even if you don't live in a rustic cottage or farmhouse, you can still create a cozy and inviting atmosphere in your home or apartment. Use natural materials such as wood, cotton, and wool to decorate your space, and add touches of floral or botanical patterns to your textiles and accessories. You can also incorporate vintage or antique objects, such as mirrors, frames, or candlesticks, to add character and charm.

2. Bring the outdoors inside.

Even if you don't have a garden or a balcony, you can still enjoy the beauty and freshness of nature by adding plants and flowers to your indoor spaces. Choose plants that are easy to care for, such as succulents, ferns, or herbs, and display them in pots, baskets, or jars. You can also create floral arrangements or wreaths using seasonal blooms or wildflowers, and place them on your tables or walls.

3. Engage in domestic activities.

Even if you don't consider yourself a skilled cook, baker, or crafter, you can still enjoy the process of creating something with your hands. Start with simple recipes or projects, such as baking a cake, knitting a scarf, or making a candle, and gradually work your way up to more challenging ones. You can also learn from online tutorials or books, or join a local group or class that shares your interests.

4. Dress the part.

Even if you don't want to wear a full-on prairie dress or bonnet, you can still incorporate elements of the Cottagecore style into your wardrobe. Choose clothing that is comfortable, versatile, and timeless, such as denim, cotton, or linen, and add accessories that evoke a pastoral or vintage vibe, such as scarves, boots, or hats. You can also experiment with hairstyles or makeup that complement your natural features and enhance your confidence.

5. Connect with others.

Even if you don't know anyone who shares your interest in Cottagecore, you can still find ways to connect with like-minded people online or offline. Join social media groups or forums that discuss Cottagecore topics, attend local events or fairs that showcase artisanal or vintage goods, or volunteer for organizations that promote sustainability or community building. By reaching out to others who share your values and passions, you can broaden your horizons, learn new skills, and make lasting friendships. other, and celebrate their diversity.


In conclusion, Cottagecore is more than just a passing trend or a niche aesthetic. It is a cultural movement that reflects the desires and aspirations of a generation that seeks to balance the benefits and drawbacks of modernity, technology, and globalization. By embracing the romantic and pastoral aspects of rural life, Cottagecore enthusiasts express their longing for simplicity, authenticity, and connection, and find inspiration and empowerment in the process.

Whether you are a Gen Zer who wants to escape the pressures of social media and consumer culture, a millennial who craves a sense of nostalgia and tradition, or a person of any age who seeks a deeper meaning and purpose in life, Cottagecore offers a way to create a meaningful and fulfilling existence.

By incorporating the principles and practices of Cottagecore into your daily routine, you can create a space that reflects your personality and values, bringing you joy, comfort, and beauty. You can also connect with others who share your interests and passions, and build a community that supports and inspires you.

So why not give Cottagecore a try and see how it can enrich your life? Whether you live in a bustling city or a quiet town, whether you are a student, a professional, or a retiree, you can find a way to infuse your daily life with the magic and wonder of the countryside. By embracing the allure of Cottagecore, you can create a life that is both meaningful and beautiful, and that resonates with your deepest hopes and dreams.


1. What is the appeal of Cottagecore?

Cottagecore represents a return to a simpler and more authentic way of life, one that emphasizes connection to nature, community, and tradition. In a world that often feels fast-paced, stressful, and disconnected, Cottagecore offers a way to slow down, appreciate the beauty around us, and find joy in simple pleasures.

2. Can anyone practice Cottagecore, or is it only for certain types of people?

Anyone can practice Cottagecore! It's not just for people who live in rural areas or who have a certain lifestyle. Cottagecore is about embracing the principles and aesthetics of a rural lifestyle, and adapting them to your own unique circumstances and needs. Whether you live in a city or a suburb, whether you're a student or a retiree, whether you're single or have a family, there are ways to incorporate Cottagecore into your life.

3. What are some practical ways to practice Cottagecore?

There are many ways to practice Cottagecore, depending on your interests and lifestyle. Some ideas include: growing your own vegetables and herbs, baking bread or other homemade treats, crafting or sewing your own clothes or home decor, taking nature walks or hikes, picnicking in the park, reading classic literature or poetry, listening to folk music or other genres that evoke a sense of nostalgia and simplicity, and spending time with friends and family in cozy and welcoming spaces.

4. Is Cottagecore a trend or a lifestyle?

This is a matter of perspective. Some people see Cottagecore as a passing trend, while others see it as a way of life that reflects a deeper desire for meaning, connection, and authenticity. Whether you see Cottagecore as a trend or a lifestyle is up to you.

5. Can Cottagecore be environmentally friendly?

Absolutely! Many of the principles of Cottagecore, such as living sustainably, reducing waste, and supporting local businesses and farmers, align with environmentalism. By practicing Cottagecore, you can make choices that benefit both yourself and the planet.

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